… a young back-packer named Jo Tory was soaking up everything this vibrant country had to offer. Touched by its natural beauty, Jo discovered there was something inescapable about the spirit of Mexico. Its rich culture, born from a mixture of ancient traditions and Spanish influences, exhaled a captivating energy, so beautifully expressed in the exotic fiestas, brightly painted wall-murals and gloriously rich textiles. And it was back then, in 1986, that Jo discovered there was nothing more stunning than the way Mexico plays out in its jewellery. Gifted with some of the finest silver reserves in the world, Mexico's rich mosaic of life, culture, arts, fashion and history was reflected in the divine jewellery pieces that wove their way into Jo’s consciousness and altered her path forever.
The Najo journey begins
…with those first powerful stirrings in Mexico. It was there that an idea grew and blossomed into the entrepreneurial and creative expressions that have become synonymous with the NAJO brand. Every design, every piece of jewellery has been informed by the brand’s essence, encapsulated in its enduring mission statement: Self Expression by Design.